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Insights & Ideas

The Flashpoint Blog

Event planning tips, photo activation ideas, and behind-the-scenes stories from the events we power.

01
Event Strategy

Why Photo Booths Are Losing to Live Photography Activations

The booth sat in the corner. Guests ignored it. Here is why the industry is moving toward attended, photographer-led experiences — and what it means for your next event.

Coming Soon

02
Branding

How Sponsors Are Getting 10× More Value from Photo Activations

Every guest photo is a branded impression that leaves the venue on someone's phone. We break down how to structure a photo activation that delivers real ROI for sponsors.

Coming Soon

03
Planning Tips

The 5 Things to Include in Your Event Photography Brief

A well-written brief saves hours of back-and-forth and ensures your photographer delivers exactly what the event needs. Here is what to include and what most planners miss.

Coming Soon

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